By Samar Samy, HR Director
In collaboration with Neuk
A note from Neuk
At Neuk, our mission is to make every part of the home journey smoother for the people and companies we work with. When we decided to put together a content series on leadership and people through the current period of regional uncertainty, Samar was one of the first people we thought of. As an HR Director in the UAE managing teams across multiple nationalities, complex logistics, and now, a climate that has added a layer of personal anxiety to an already demanding environment, we asked her to share her perspective honestly, not the corporate version, but the real one. We think it is exactly what other HR leaders need to hear right now.
There are times in business when uncertainty is discussed in strategy meetings, captured in risk registers, and managed through contingency plans. And then there are times like these - when uncertainty is no longer theoretical, but deeply personal, directly impacting people's motivation and morale.
Across the UAE and the wider region, organisations continue to operate, grow, and hire. On the surface, progress remains visible and business momentum continues. Yet beneath that, a quieter and more complex reality is unfolding. Employees are carrying concerns that go far beyond their roles: questions about safety, stability, and what the near future holds for them and their families.
In response, industries have reacted in different ways, each shaped by the nature of their operations. Some organisations, particularly in corporate environments, have enabled employees to work from home, leveraging flexibility where possible. Others have gone further, supporting employees to work remotely from overseas, recognising that reassurance and peace of mind are critical in moments like these.
At the same time, industries such as logistics, manufacturing, construction, and other essential services cannot operate without physical presence. For them, continuity depends on people being on-site, and their focus has been on strengthening safety measures, implementing clear protocols, and ensuring employees are well-informed and protected.
Despite these different approaches, there is a shared intent across all sectors: to support employees while maintaining business continuity, and to create as much stability as possible in an unstable environment.
Yet even with these efforts, uncertainty continues to affect people at a human level. As individuals, we are not naturally comfortable with ambiguity. It creates pressure, fear, and emotional fatigue. Employees may still be delivering, attending meetings, and meeting deadlines, but often with reduced focus and an underlying sense of distraction.
Recognising this, many organisations have expanded their focus beyond operations to include wellbeing. Initiatives such as resilience training, wellbeing sessions, and awareness programmes have been introduced to help employees manage stress, communicate with empathy, and understand the importance of disconnecting and recharging.
Employee Assistance Programmes have also played a key role, providing a confidential channel for employees to seek help, share concerns, and access professional guidance whenever needed.
What it actually looks like inside an organisation
Inside organisations, uncertainty rarely presents itself as panic. Instead, it appears in more subtle ways. Conversations become shorter, focus begins to waver, and people are present but not fully engaged. There is a quiet emotional weight that many carry without openly expressing it.
This experience is not uniform. Whether in logistics, where teams work to keep supply chains moving, or in corporate environments where the strain is less visible but equally impactful, the challenge remains the same: even in essential services, where resilience is a defining trait, the emotional toll of prolonged uncertainty is very real.
The shift became clear when I started noticing that people were showing up physically but not fully present. Conversations that used to be straightforward were taking longer, and I could see the weight people were carrying even when they weren't saying anything. That was the moment I stopped waiting for people to come to me and started making it a point to go to them - not with answers, but just to check in and let them know they were seen. What this period taught me is that people don't need their HR to have all the answers. They need to know that someone in the organisation is paying attention to them as human beings, not just as employees.
The role HR plays when stability matters most
Despite these differences, a common thread connects all industries: the need for stability. This is where the role of HR becomes critical. In moments like these, HR leadership shifts. It becomes less about frameworks and more about presence, less about policies and more about people. It is not about having all the answers, but about creating an environment where employees feel supported, heard, and grounded, even when external conditions are uncertain.
This begins with visibility - being present, accessible, and willing to listen. Not every issue can be resolved immediately, but the act of listening itself creates reassurance. Communication also takes on a new level of importance. In stable times, communication can be structured and periodic, but in uncertain times, silence can quickly lead to assumptions. Employees may not expect certainty, but they do expect honesty and presence.
Managers play a crucial role in shaping the employee experience. While HR sets the direction, it is the daily interactions with managers that define how employees feel. When managers lead with clarity, consistency, and understanding, they become a stabilising force within their teams.
Balancing business continuity with genuine care remains one of the most delicate challenges. Organisations still need to perform and deliver, but those expectations must be grounded in reality. Prioritisation becomes essential, and flexibility where possible becomes meaningful. Even small adjustments in how work is structured or delivered can significantly influence how supported employees feel.
Housing and living stability - the overlooked factor
One of the most overlooked yet impactful factors in this conversation is housing and living stability. Where employees live, and how secure they feel in that environment, directly affects how they show up at work. For those in shared or employer-provided accommodation, this connection becomes even stronger. Concerns about safety, privacy, or stability do not remain outside the workplace - they follow employees into their daily responsibilities.
Organisations that recognise this are better positioned to support their people in a more holistic way, ensuring clear communication, addressing concerns quickly, and maintaining a visible presence both at work and in living environments.
It is often the small things
In times like these, impact does not always come from large initiatives. It often comes from small, consistent actions - a genuine check-in, a transparent message, or a leader who takes the time to listen. While these moments may seem simple, they collectively create a sense of continuity and stability that employees deeply value when everything else feels uncertain.
For HR leaders, this is a defining moment. Balancing organisational priorities with employee wellbeing requires constant judgement, empathy, and resilience. There is no perfect approach, and not every decision will feel clear or easy. Yet the essence of effective HR leadership in times of uncertainty is not perfection, but presence.
In stable times, HR supports the business. In uncertain times, HR helps hold it together.
This period has reminded me that the most important thing we can offer our people is not a programme or a policy, but the simple certainty that they are not navigating this alone.